Rexona #GLOWFORITFEST
End-to-end services, from concept development to execution of the festival introducing the new brand ambassador and product launches.
The Challenge
Introduce a new brand ambassador who resonates with the brand’s energy.
The Insight
Consumers tend to look at who the brand is associated with.
The Idea
A fan meeting that also encourages visitors to adopt an active lifestyle with Rexona.
Execution Scope
- KOL execution
- Activation execution
- On-site engagement management
Our Role
Activation Design · Execution
Impact
Strong consumer engagement and positive reception across cities .
