PUCUK COOLINARY FEST
A large-scale culinary festival reconnecting Teh Pucuk Harum with food culture audiences.
The Challenge
Revive Teh Pucuk Harum’s flagship culinary festival after a multi-year hiatus.
The Insight
Food culture creates natural emotional connections when experienced collectively.
The Idea
A two-day culinary festival featuring hundreds of food tenants and immersive brand experiences.
Execution Scope
- Festival concept and management
- Vendor coordination and crowd flow
- On-ground activation and experience design
Our Role
Concept · Production · Execution
Impact
Strong visitor turnout and renewed cultural relevance for the brand .
