A multi-city roadshow introducing WOW Spageti through immersive pop-up experiences.

The Challenge

Introduce a new food brand beyond traditional advertising.

The Insight

Localized, physical experiences drive deeper trial and recall for new products.

The Idea

A travelling pop-up restaurant experience tailored to each city.

Execution Scope

• Multi-city activation rollout
• Localised execution and sampling
• On-site engagement management

Our Role

Activation Design · Execution

Impact

Strong consumer engagement and positive reception across cities .